Jose Torres, Joanna Landau and Ariel Halevi - experts in place branding, social media and influence without authority, will present their counterintertuitive approach to how best to handle the brand of Israel when it's in crisis - especially on social media.

Have you ever asked yourself, "Who's my target audience?" This goes way beyond age demographics. You have to get as specific as possible to know exactly what kind of content your audience is interested in. Learn from Dr. Hila Oren, the founder of Tel Aviv Global, how she literally put Tel Aviv on the global map and helped it became one of the most appealing cities in the world for the Next Gen. Dr. Oren will share her experience and know-how on working with stakeholders and identifying who Tel Aviv's target audience was, way back when no one was really asking that question.

Vibe Israel recently launched the Hamsa Aleinu Exhibition at Ben Gurion Airport, in partnership with the Office of the President of Israel. Now, we want to share it with you with everything you need to bring it to your groups. Ayal Weiner-Kaplow of the iCenter will share a lesson plan they created with Vibe Israel, to bring the President's vision to Jewish communities in North America. In addition, we'll be launching our digital toolbox with everything you need to become an Israel storyteller.

Introducing - Vibe Live! Our brand new, custom app that you can use to create interactive Israel experiences right now! Join Becca as she shows you Vibe Live!, and play along on the app to experience it for yourself. We're excited!

Choose from one of three concurrent sessions:

1. Brand in Crisis "Ask Me Anything" with Joanna Landau, CEO of Vibe Israel, and Ariel Halevi, a specialist in persuasion and influence, to delve deeper into how to talk about Israel on social media in relation to the Israeli-Palestinian Conflict.

2. Vibe Live! Deep Dive with Tamar Saphir, who was responsible for the app design and development, during which you can truly experience it as well as the accompanying lesson plan for yourself. Don't come hungry, as the experience Tamar will be sharing is from Shuk Hatikvah, where wonderful food and more importantly - diverse people, are the real story here.

3. Hamsa Aleinu iCenter lesson plan  - Ayal Weiner-Kaplow of the iCenter will walk you through the lesson plan they created with Vibe Israel to bring Israel's diversity to your community, through the stories portrayed in the Hamsa Aleinu exhibit at Ben Gurion Airport throughout 2021. The exhibit is part of a joint intiative by the President of Israel and Vibe Israel.