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Speakers

We have a great set of speakers for you! Not only our own experts in branding and marketing from the Vibe Israel team, but some really unique speakers that can shed light on topics that will be tremendously useful to you!

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RICHARD BERNSTEIN
BOARD CHAIR,

VIBE ISRAEL USA

Richard Bernstein is an attorney with more than four decades of experience in commercial law. He is the current chair of the Board pf Vibe Israel USA, the Jewish Agency for Israel North American Council and the Executive Committee of ORT America. He is the past chair of United Israel Appeal, the iCenter for Israel Education, One Laptop Per Child and he was the Deputy President of World ORT. Rich sits on the boards of the Jewish Agency, the Jewish Federations of North America and the Greater Miami Jewish Federation.

LIPAZ ELA
VIBE ACADEMY MANAGER,
VIBE ISRAEL

Lipaz Ela is responsible for developing Vibe Israel's training, workshops and lectures. In her previous positions, Lipaz served as the Jewish Agency Israel Fellow at UCLA and was in charge of all Israel engagement, programming and experiences at Hillel. She also supported students at Stanford University and the University of Cape Town through their Israel programming on campus, and created various seminars for engaging the young generation with Israel in the U.K and Mexico. 

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ARIEL HALEVI
CO-FOUNDER,
VAYOMAR

Author of the book "You're Not Moving Slow Enough", about the link between emotional intelligence (EQ) and the ability to influence without authority, Ariel Halevi is also the co-founder of Vayomar , a boutique global consulting firm that specializes in elevating the performance of senior executive management teams and building cross organizational sales capabilities. Since before establishing Vayomar, Ariel has specialized in applying effective communication and persuasion skills to the challenging task of discussing and representing Israel in context of the Israel-Palestinian conflict. The practical and impactful principles he and his co-founder, Gur Lavi, have developed have been taught to tens of thousands of Israel supporters the world over, including Israel's Ministry of Foreign Affairs cadets, Jewish Agency emissaries, AIPAC, Hillel activists, and many Israelis.

BECCA HUROWITZ
PRESIDENT & CEO,
VIBE ISRAEL USA

Before joining Vibe Israel USA in December 2019, Becca was the Associate Director for Campaign and Missions for the Jewish Federation of Greater Pittsburgh.  Becca is a Wexner Heritage Program participant, and received the Ira and Nanette Gordon Professional Achievement Award in 2019.  She is on the Advisory Committee of Repair the World in Pittsburgh and an active parent liaison for Emma Kaufmann Camp and the JCC of Greater Pittsburgh. 

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JOANNA LANDAU
FOUNDER & CEO,
VIBE ISRAEL

Joanna founded Vibe Israel a decade ago, having worked as a commercial lawyer and established two Internet startups. She is also a governor of Tel Aviv University, a member of the International Education Committee of Taglit-Birthright and the Advisory Committee of Innovation Without Boarders, and a Director of Tel Aviv Global & Tourism. In 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman, and in 2017, Joanna was chosen by Forbes Israel as one of the fifty most influential women in Israel.

MARISA OBUCHOWSKI
COMMUNITY ENGAGEMENT MANAGER,
VIBE ISRAEL USA

Marisa brings to Vibe Israel USA over eight years of experience working as a Jewish communal professional, with a focus on enhancing Jewish community connections to Israel. Previously, Marisa worked at The Associated: Jewish Federation of Baltimore for five years deepening relationships between the Baltimore and global Jewish communities. As an alumna of Birthright Israel, Masa Israel Journey, and JDC Entwine, she understands the meaningful impact of Israel and global travel experiences in strengthening Jewish identity for young adults. 

 

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DR. HILA OREN
CEO,
TEL AVIV FOUNDATION

Dr. Hila Oren is a city maker with a deep passion for urbanism and a vast experience in city making, marketing and branding. Prior to the Tel Aviv Foundation, Dr. Oren was the CEO and founder of Tel Aviv Global, an initiative started by the Mayor's Office of Tel Aviv-Yafo, dedicated to elevating the city’s brand and global positioning. Dr. Oren is a board member of the Haifa Port, where she serves on the Executive Committee of Future Mobility and is a member of the Board of Directors of Amidar, the Daniel Rowing Center, the Tel Aviv-Yafo Academic College and the Advisory Board of the Charney Forum for New Diplomacy.

TAMAR SAPHIR
DIRECTOR OF VIBE TOURS,
VIBE ISRAEL

Tamar is in charge of Vibe Israel's tours and events, hosting digital influencers on incredible and unique tours of Israel. Prior to joining Vibe Israel, Tamar had given up the idea of having a career in jazz music and gained social media marketing experience while working as an accounts manager in digital advertising companies. 

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AYAL WEINER-KAPLOW
EDUCATIONAL RESOURCE MANAGER,
iCENTER FOR ISRAEL EDUCATION

Ayal’s passion for Israel was cultivated early on and quickly became a major guiding influence throughout his life. He grew up in Chicago and has previously lived in Israel and Nepal, working in youth leadership development, and has also traveled extensively internationally. Ayal currently serves as the Educational Resource Manager at The iCenter, working with teams of top-notch educators to create content to support and grow the field of Israel education.

JOSE TORRES
CEO,
BLOOM CONSULTING

For the last 16 years, Mr. Torres has been advising countries in the field of strategy and branding. He is considered as one of the top global specialists in Country Branding, being regularly invited as a keynote speaker for several conferences across the world. Jose is also a guest speaker at some of the most prestigious universities in Europe and the USA, such as Harvard, the London Business School, IE Business School, Solvay Brussels School of Economics, ESADE Business School and Stockholm School of Economics.

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Rich
Lipaz
Becca
Joanna
Marisa
Hila
Tamar
Jose
Ayal
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